Brussels Airlines’ current Vice President of Sales-Africa, Philippe Saeys-Desmedt, is the newly appointed Senior Director Sales Sub-Saharan Africa for Lufthansa Group. and is effective November 1, 2018. This appointment follows a recent full integration of the sales activities of Austrian Airlines, Brussels Airlines, Edelweiss, Eurowings, Lufthansa and SWISS into one sales force in Africa and the relocation of the regional sales office for Sub-Saharan Africa from Lagos (Nigeria) to Brussels (Belgium) in the headquarters of Brussels Airlines.
Philippe Saeys-Desmedt brings many years of airline management experience and expertise in different African markets into his new position. He started his career at Sabena in 1986, when he joined as Cargo Operations agent. One year later he moved to their sales department as airline representative for European Institutions and in 1990 he was appointed General Manager for Uganda. He then went on to develop the sales activities in Germany, Cameroon and Equatorial Guinea for both Sabena and Swissair. Under the new succeeding Brussels Airlines, he became General Manager for Eastern Africa, Senegal and the Democratic Republic of Congo.