JetBlue Airways Corp. has announced the appointment of B. Ben Baldanza and Sarah Robb O'Hagan to its Board of Directors. The independent director appointments are effective immediately, following unanimous approval by the company’s Board of Directors.
Mr. Baldanza is an airline industry veteran with deep experience over the past three decades in low-cost and full service airlines, most recently as President and Chief Executive Officer of Spirit Airlines. He also held senior roles at Continental Airlines, Northwest Airlines, and US Airways, spanning marketing, planning, revenue and operations leadership. Baldanza is an adjunct faculty member at George Mason University in Virginia where he teaches airline economics. He is a graduate of Syracuse University and Princeton University.
Sarah Robb O’Hagan, a noted leader in marketing and business innovation, is Chief Executive Officer of Flywheel Sports, where she is transforming the indoor cycling company through customer-centric digital services. Previously, she held senior leadership roles including President of Equinox Fitness, President of Gatorade, and Marketing Director at Nike, Virgin Atlantic Airways and Virgin Entertainment Group. She is a graduate of the University of Auckland in New Zealand.
The appointment of Baldanza and Robb O’Hagan brings JetBlue’s Board of Directors to 11 members, 10 of whom are independent.