Gehlan Appointed Chief Operations Officer At Hertz International

Tracy Gehlan has joined Hertz International as Chief Operations Officer and will report to Michel Taride, group president, Hertz International.

Gehlan brings 23 years of operating expertise in a fast-moving retail environment from her leadership roles including Smashburger Master, Burger King Corporation and The Restaurant Group. Previously, as Managing Director of Smashburger UK, Gehlan led the entry of the US Smashburger fast food hamburger chain into the UK market and developed the company’s plans to expand across Europe.

In her 11-year career with Burger King, Gehlan most recently served five years as Chief Operations Officer, EMEA, where she optimized the business across the region’s franchised and wholly owned restaurants throughout 42 countries.