WestJet has announced Alfredo C. Tan as Chief Digital and Innovation Officer. Alfredo will join WestJet on March 5, 2018.
Reporting to Ed Sims, Executive Vice-President, Commercial, Alfredo, along with leading the WestJet Digital team at the airline's headquarters in Calgary, he will begin to build a second team in Toronto.
Alfredo joins WestJet as a former Facebook and Instagram Executive in Canada, where he was a founding team member in early 2009. His 20-year career has been focused in technology, digital media, enterprise marketing and strategy. Prior to his tenure with Facebook and Instagram, Alfredo also held leadership positions at Yahoo!, Sympatico, MSN and Bell Canada.